Brief
The goal of this project was to examine a historical visual language and to create deliverables inspired by the style we studied, two adjectives from a given list, and a subject matter of our choice.
Visual language
I investigated the Aztec visual language by looking closely at the motifs and style that was consistent throughout many artifacts from the ancient civilization. Seven library books later, I discovered that geometric forms, two-dimensional (non-perspective illustrations) illustrations, and more were common motifs within the visual language. Additionally, I also found that the Aztecs preserved their stories and traditions in their artifacts, created them for their religious rituals and instilled monetary value in their artwork; it was their monetary system.
Chosen Adjectives
I chose the words "Tactile" and "Collapsible." Tactile is the experience of flipping through a book or picking swatches of textiles and fabric. It is also common in Aztec artifacts, exhibited in their construction of stone sculptures, temples and ceremonial boxes. Collapsible is the experience of folding and unfolding, which is also tactile. I wanted to explore how these words would influence my project.
Subject matter
In doing my research, I was reminded of a wooden box I created one summer where I would hide a substantial amount of money from each paycheck. The catch was that I could only take the money out by unscrewing the box, as it was screwed together, so I made it my goal to keep putting money in until I reached the amount I needed to go on a study abroad trip that I heavily dreamed of going!
My subject matter was desperate, short-term money saving tactics, geared to help young adults (primarily college students) save money for an immediate goal. A piggy bank for young adults.
Image making with a wide variety of mediums, analog and digital
Image making with a wide variety of mediums, analog and digital
Image making with a wide variety of mediums, analog and digital
Image making with a wide variety of mediums, analog and digital
Image making with a wide variety of mediums, analog and digital
Image making with a wide variety of mediums, analog and digital
Image making with a wide variety of mediums, analog and digital
Image making with a wide variety of mediums, analog and digital
Image making with a wide variety of mediums, analog and digital
Image making with a wide variety of mediums, analog and digital
Image making with a wide variety of mediums, analog and digital
Image making with a wide variety of mediums, analog and digital
Image making with a wide variety of mediums, analog and digital
Image making with a wide variety of mediums, analog and digital
Redesigning the dimensions of the money box
Redesigning the dimensions of the money box
Ideation of the imagery on the money box
Ideation of the imagery on the money box
Testing out a color palette as adapted to the illustrations
Testing out a color palette as adapted to the illustrations
Final Iterations
Final Iterations
Final Iterations
Final Iterations
Deliverables
• moneypet™ Kit with unique screws and driver bit for the customer to build
• Calendar with stickers for asset tracking and instructions on using Moneypet
• Cheap packaging to maximize money-saving capabilities
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